Glossary · 20
Call to Action (CTA)
A call to action (CTA) is the primary button or link that asks the user to convert; each screen should carry exactly one.
The element that asks for the key conversion — “Start free”, “Get started”, “Book a demo”. A screen should have exactly one primary CTA; competing buttons split attention. High contrast, verb-first wording and generous tap targets are the baseline.
See also
Glossary
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